{"id":159,"date":"2023-10-14T09:48:07","date_gmt":"2023-10-14T09:48:07","guid":{"rendered":"https:\/\/www.bodurmedya.com\/blog\/?p=159"},"modified":"2023-10-14T09:48:07","modified_gmt":"2023-10-14T09:48:07","slug":"pazarlama-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/","title":{"rendered":"Pazarlama Nedir ?"},"content":{"rendered":"\n<p id=\"pazarlama-nedir\">Pazarlama, bir \u00fcr\u00fcn\u00fcn veya hizmetin t\u00fcketiciye ula\u015ft\u0131r\u0131lmas\u0131n\u0131, tan\u0131t\u0131lmas\u0131n\u0131, sat\u0131lmas\u0131n\u0131 ve m\u00fc\u015fteri ili\u015fkilerinin y\u00f6netilmesini kapsayan i\u015flevsel bir s\u00fcre\u00e7tir.<\/p>\n\n\n\n<p><strong>\u0130\u00e7erikler ; <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#pazarlama-nedir\">Pazarlama Nedir ?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pazarlamac\u0131-nedir\">Pazarlamac\u0131 Nedir ?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pazarlama-turleri-nelerdir\">Pazarlama T\u00fcrleri Nelerdir ?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#geleneksel-pazarlama\">Geleneksel Pazarlama Nedir ?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#sponsorlu-icerik-pazarlama\">Sponsorlu \u0130\u00e7erik Pazarlama<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#icerik-pazarlama-nedir\">\u0130\u00e7erik Pazarlama Nedir ?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#sosyal-medya-pazarlama\">Sosyal Medya Pazarlama<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#e-posta-pazarlama\">E-Posta Pazarlama<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pr-calismasi\">PR \u00c7al\u0131\u015fmas\u0131<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pazarlama-nasil-yapilir\">Pazarlama Nas\u0131l Yap\u0131l\u0131r ?<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"#pazarlama-sureci\"><strong>Pazarlama S\u00fcreci<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#dijital-pazarlama-sureci-asamalari\">Dijital Pazarlama S\u00fcreci A\u015famlar\u0131<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#dijital-pazarlama-stratejisi-nasil-yapilir\">Dijital Pazarlama Stratejisi Nas\u0131l Yap\u0131l\u0131r ?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#dijital-strateji\">Dijital Strateji Nedir?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#reklam-stratejileri\">Dijital Reklam Stratejileri<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pazarlama-stratejileri-2\">Dijital Pazarlama Stratejileri<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#e-ticaret-dijital-strateji\">E-Ticaret Dijital Stratejisi<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#b2b-dijital-strateji\">B2B Dijital Strateji<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#marka-farkindaligini-artirma\">Marka Fark\u0131ndal\u0131\u011f\u0131 Art\u0131rma<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#bolgesel-seo\">B\u00f6lgesel Seo<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#urun-lansman-stratejisi\">\u00dcr\u00fcn Lansman Stratejisi<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#online-offline-pazarlama\">Online Pazarlama ve Offline Pazarlama<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#satis-ortakligi-pazarlamasi\">Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pazarlamanin-faydalari\">Pazarlaman\u0131n Faydalar\u0131<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#genis-kitleye-ulasmak\">Geni\u015f Kitleye Ula\u015f\u0131m<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#sosyal-medya-etkilesimi\">Sosyal Medya Etkile\u015fimi<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#rekabet-ustunlugu\">Rekabet \u00dcst\u00fcnl\u00fc\u011f\u00fc<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Pazarlama,<strong> i\u015fletmelerin m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 anlamalar\u0131n\u0131<\/strong>, bu ihtiya\u00e7lara uygun \u00fcr\u00fcn veya hizmetler sunmalar\u0131n\u0131 ve bu \u00fcr\u00fcnleri hedef kitlenin dikkatini \u00e7ekmek ve \u00e7e\u015fitli pazarlama stratejileri ile satmak i\u00e7in bir dizi faaliyeti i\u00e7erir. Pazarlaman\u0131n ana unsurlar\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00fc\u015fteri Odakl\u0131l\u0131k<\/strong><\/li>\n\n\n\n<li><strong>\u00dcr\u00fcn ve Hizmet Geli\u015ftirme<\/strong><\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi<\/strong><\/li>\n\n\n\n<li><strong>Pazar Ara\u015ft\u0131rmas\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Pazarlama Nedir ? herhangi bir i\u015fletme veya <strong>organizasyonun ba\u015far\u0131l\u0131 olmas\u0131<\/strong> i\u00e7in kritik bir rol oynar. M\u00fc\u015fteri ihtiya\u00e7lar\u0131na uygun \u00fcr\u00fcn veya hizmet sunmak, i\u015fletmelerin b\u00fcy\u00fcmesine ve karl\u0131l\u0131\u011fa katk\u0131 sa\u011flar. Ayr\u0131ca, pazarlama, m\u00fc\u015fteri ili\u015fkilerini s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde y\u00f6netmeyi ve m\u00fc\u015fteri sadakatini art\u0131rmay\u0131 ama\u00e7lar. Pazarlama stratejileri, i\u015fletmelerin rekabet\u00e7i bir avantaj elde etmelerine ve b\u00fcy\u00fcmelerine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pazarlamac\u0131-nedir\"><strong>Pazarlamac\u0131 Nedir ?<\/strong><\/h2>\n\n\n\n<p>Pazarlamac\u0131, \u00fcr\u00fcn veya hizmetlerin tan\u0131t\u0131m\u0131, sat\u0131\u015f\u0131 ve pazarlama stratejilerinin uygulanmas\u0131ndan sorumlu olan profesyoneldir. Pazarlamac\u0131lar, i\u015fletmelerin m\u00fc\u015fteri ihtiya\u00e7lar\u0131na uygun \u00fcr\u00fcn veya hizmetleri ba\u015far\u0131yla sunmalar\u0131na yard\u0131mc\u0131 olur ve bu s\u00fcre\u00e7te \u00e7e\u015fitli g\u00f6revleri \u00fcstlenirler. Pazarlamac\u0131lar\u0131n genellikle y\u00fcr\u00fctt\u00fckleri baz\u0131 g\u00f6revler :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pazar Ara\u015ft\u0131rmas\u0131<\/strong><\/li>\n\n\n\n<li><strong>Pazarlama Stratejileri Geli\u015ftirme<\/strong><\/li>\n\n\n\n<li><strong>Reklam ve Tan\u0131t\u0131m<\/strong><\/li>\n\n\n\n<li><strong>Sat\u0131\u015f Y\u00f6netimi<\/strong><\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi<\/strong><\/li>\n\n\n\n<li><strong>Dijital Pazarlama<\/strong><\/li>\n\n\n\n<li><strong>Pazarlama Analiti\u011fi<\/strong><\/li>\n\n\n\n<li><strong>Stratejik Planlama<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Pazarlamac\u0131lar<\/strong>, i\u015fletmelerin veya kurulu\u015flar\u0131n rekabet\u00e7i kalmas\u0131na ve b\u00fcy\u00fcmesine yard\u0131mc\u0131 olan \u00f6nemli bir rol oynarlar. M\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 anlamak, \u00fcr\u00fcn veya hizmetlerin pazarlanmas\u0131nda stratejik yakla\u015f\u0131mlar geli\u015ftirmek ve etkili ileti\u015fim stratejileri y\u00fcr\u00fctmek pazarlamac\u0131lar\u0131n g\u00f6revlerindendir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pazarlama-turleri-nelerdir\"><strong>Pazarlama T\u00fcrleri Nelerdir ?<\/strong><\/h2>\n\n\n\n<p>Pazarlama, bir\u00e7ok farkl\u0131 t\u00fcrde ve yakla\u015f\u0131mda olabilir, \u00e7\u00fcnk\u00fc pazarlama stratejileri i\u015fletmenin, \u00fcr\u00fcn\u00fcn veya hizmetin \u00f6zelliklerine, hedef kitlesine ve hedeflerine g\u00f6re de\u011fi\u015febilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geleneksel Pazarlama<\/strong><\/li>\n\n\n\n<li><strong>Sponsorlu \u0130\u00e7erik Pazarlama<\/strong><\/li>\n\n\n\n<li><strong>Dijital Pazarlama<\/strong><\/li>\n\n\n\n<li><strong>\u0130\u00e7erik Pazarlama<\/strong><\/li>\n\n\n\n<li><strong>Sosyal Medya Pazarlama<\/strong><\/li>\n\n\n\n<li><strong>E-posta Pazarlama<\/strong><\/li>\n\n\n\n<li><strong>Halkla \u0130li\u015fkiler (PR)<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"geleneksel-pazarlama\"><strong>Geleneksel Pazarlama Nedir ?<\/strong><\/h3>\n\n\n\n<p><strong>Geleneksel pazarlama<\/strong>, \u00e7evrimd\u0131\u015f\u0131 veya offline platformlar\u0131 kullanarak \u00fcr\u00fcn veya hizmetlerin tan\u0131t\u0131m\u0131, pazarlanmas\u0131 ve sat\u0131lmas\u0131 amac\u0131yla kullan\u0131lan <strong>pazarlama <\/strong>stratejilerini ifade eder. Dijital pazarlama \u00f6ncesinde yayg\u0131n olarak kullan\u0131lan bir yakla\u015f\u0131md\u0131r ve hala bir\u00e7ok i\u015fletme i\u00e7in \u00f6nemli bir rol oynamaktad\u0131r.<\/p>\n\n\n\n<p>Dijital pazarlama, \u00e7evrimi\u00e7i veya dijital platformlar\u0131 kullanarak \u00fcr\u00fcn veya hizmetlerin tan\u0131t\u0131m\u0131, pazarlanmas\u0131 ve sat\u0131lmas\u0131n\u0131 ama\u00e7layan bir pazarlama stratejisidir. <strong>Geleneksel pazarlama<\/strong> y\u00f6ntemlerine k\u0131yasla, <strong>dijital pazarlama<\/strong>, internetin ve dijital teknolojilerin g\u00fcc\u00fcn\u00fc kullanarak daha geni\u015f bir kitleye ula\u015fmay\u0131, etkile\u015fimi art\u0131rmay\u0131 ve sonu\u00e7lar\u0131 \u00f6l\u00e7meyi m\u00fcmk\u00fcn k\u0131lar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sponsorlu-icerik-pazarlama\"><strong>Sponsorlu \u0130\u00e7erik Pazarlama<\/strong><\/h3>\n\n\n\n<p>Sponsorlu i\u00e7erik pazarlama, bir i\u015fletmenin, \u00fcr\u00fcnlerini veya hizmetlerini tan\u0131tmak ve pazarlama mesaj\u0131n\u0131 geni\u015f bir kitleye ula\u015ft\u0131rmak amac\u0131yla i\u00e7erik \u00fcreticileri, medya \u015firketleri veya etkileyici ki\u015filerle i\u015fbirli\u011fi yaparak olu\u015fturdu\u011fu ve destekledi\u011fi i\u00e7erik t\u00fcr\u00fcd\u00fcr. Bu i\u00e7erik, \u00f6zellikle \u00e7evrimi\u00e7i platformlarda payla\u015f\u0131l\u0131r ve i\u015fletmenin hedef kitlesiyle etkile\u015fime girmesini ve marka bilinirli\u011fini art\u0131rmas\u0131n\u0131 hedefler. Sponsorlu i\u00e7erik pazarlama, organik i\u00e7erikten farkl\u0131 olarak i\u015fletmelerin i\u00e7erik \u00fcreticilere \u00f6deme yapmas\u0131n\u0131 i\u00e7erir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"icerik-pazarlama-nedir\"><strong>\u0130\u00e7erik Pazarlama Nedir ?<\/strong><\/h3>\n\n\n\n<p><strong>\u0130\u00e7erik pazarlama<\/strong>, \u00e7evrimi\u00e7i veya \u00e7evrimd\u0131\u015f\u0131 platformlarda <strong>hedef kitleyi \u00e7ekmek<\/strong>, e\u011fitmek ve etkilemek amac\u0131yla de\u011ferli, ilgi \u00e7ekici ve \u00f6zg\u00fcn i\u00e7erikler olu\u015fturmak ve yay\u0131nlamak anlam\u0131na gelir. Geleneksel reklamc\u0131l\u0131\u011f\u0131n kar\u015f\u0131s\u0131nda daha yumu\u015fak bir sat\u0131\u015f yakla\u015f\u0131m\u0131n\u0131 temsil eder. Bu <strong>pazarlama stratejisi<\/strong>, potansiyel m\u00fc\u015fterilerin marka veya \u00fcr\u00fcn hakk\u0131nda daha fazla bilgi edinmelerini ve ili\u015fki kurmalar\u0131n\u0131 te\u015fvik eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sosyal-medya-pazarlama\"><strong>Sosyal Medya Pazarlama<\/strong><\/h3>\n\n\n\n<p>Sosyal medya pazarlama, sosyal medya platformlar\u0131 \u00fczerinden markalar\u0131n, \u00fcr\u00fcnlerin veya hizmetlerin tan\u0131t\u0131m\u0131n\u0131, pazarlamas\u0131n\u0131 ve m\u00fc\u015fteri ili\u015fkilerini y\u00f6netmeyi ama\u00e7layan bir dijital pazarlama stratejisidir. \u00c7e\u015fitli platformlar arac\u0131l\u0131\u011f\u0131yla milyonlarca kullan\u0131c\u0131ya ula\u015fma ve etkile\u015fim kurma f\u0131rsat\u0131 sunar, bu nedenle i\u015fletmeler i\u00e7in g\u00fc\u00e7l\u00fc bir pazarlama arac\u0131 haline gelmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e-posta-pazarlama\"><strong>E-Posta Pazarlama<\/strong><\/h3>\n\n\n\n<p>E-posta pazarlama, i\u015fletmelerin \u00fcr\u00fcnlerini veya hizmetlerini tan\u0131tmak, m\u00fc\u015fteri ili\u015fkilerini g\u00fc\u00e7lendirmek ve hedef kitleye ula\u015fmak i\u00e7in e-posta ile ileti\u015fim kurdu\u011fu bir dijital pazarlama stratejisidir. Bu y\u00f6ntem, do\u011frudan ileti\u015fim kurman\u0131n ve potansiyel m\u00fc\u015fterilere, mevcut m\u00fc\u015fterilere veya belirli bir hedef kitleye \u00f6zg\u00fcl teklifler, i\u00e7erikler ve bilgilendirme sa\u011flaman\u0131n etkili bir yoludur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pr-calismasi\"><strong>PR \u00c7al\u0131\u015fmas\u0131<\/strong><\/h3>\n\n\n\n<p>PR, \u00fcr\u00fcn veya hizmetleri tan\u0131tmak i\u00e7in etkili bir ara\u00e7t\u0131r. Medya ili\u015fkileri, bas\u0131n b\u00fcltenleri ve bas\u0131n toplant\u0131lar\u0131 gibi PR stratejileri, \u00fcr\u00fcn lansmanlar\u0131 ve tan\u0131t\u0131mlar\u0131 i\u00e7in kullan\u0131labilir. Bir i\u015fletmenin veya markan\u0131n medyada daha fazla g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rabilir. Medya ili\u015fkileri, bas\u0131n b\u00fcltenleri ve bas\u0131n toplant\u0131lar\u0131, i\u015fletmeyi medya haberlerine ve hikayelere dahil etmek i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-1024x1024.png\" alt=\"Pazarlama Nas\u0131l Yap\u0131l\u0131r ?\" class=\"wp-image-161\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-1024x1024.png 1024w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-300x300.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-150x150.png 150w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-768x768.png 768w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-100x100.png 100w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama.png 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pazarlama-nasil-yapilir\"><strong>Pazarlama Nas\u0131l Yap\u0131l\u0131r ? <\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef Kitlenizi Tan\u0131mlay\u0131n<\/strong><\/li>\n\n\n\n<li><strong>Rekabet Analizi Yap\u0131n<\/strong><\/li>\n\n\n\n<li><strong>Benzersiz De\u011fer Teklifi Olu\u015fturun<\/strong><\/li>\n\n\n\n<li><strong>Pazarlama Stratejisi Geli\u015ftirin<\/strong><\/li>\n\n\n\n<li><strong>Pazarlama B\u00fct\u00e7esi Belirleyin<\/strong><\/li>\n\n\n\n<li><strong>\u0130\u00e7erik Olu\u015fturun<\/strong><\/li>\n\n\n\n<li><strong>Da\u011f\u0131t\u0131m ve Tan\u0131t\u0131m<\/strong><\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi<\/strong><\/li>\n\n\n\n<li><strong>Stratejiyi D\u00fczenli Olarak G\u00fcncelleyin<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pazarlama-sureci\"><strong>Pazarlama S\u00fcreci<\/strong><\/h3>\n\n\n\n<p>Bir \u00fcr\u00fcn\u00fcn veya hizmetin geli\u015ftirilmesi, tan\u0131t\u0131lmas\u0131, sat\u0131lmas\u0131 ve m\u00fc\u015fteri ili\u015fkilerinin y\u00f6netilmesi gibi a\u015famalar\u0131 i\u00e7eren genel bir \u00e7er\u00e7evedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/pazarlama-karmasi-1024x1024.png\" alt=\"Pazarlama Karmas\u0131\n\" class=\"wp-image-163\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/pazarlama-karmasi-1024x1024.png 1024w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/pazarlama-karmasi-300x300.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/pazarlama-karmasi-150x150.png 150w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/pazarlama-karmasi-768x768.png 768w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/pazarlama-karmasi-100x100.png 100w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/pazarlama-karmasi.png 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dijital-pazarlama-sureci-asamalari\"><strong>Dijital Pazarlama S\u00fcreci A\u015famlar\u0131<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00dcr\u00fcn <\/strong><\/h4>\n\n\n\n<p>Piyasa ihtiya\u00e7lar\u0131na \u00f6zenle odaklanarak, ger\u00e7ek anlamda talep g\u00f6ren \u00fcr\u00fcnlerin \u00fcretilmesi, i\u015fletmeye b\u00fcy\u00fck bir kar getirecektir. Bu nedenle, analizler dikkatle ger\u00e7ekle\u015ftirilmeli ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131 birinci \u00f6ncelik olarak ele al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fiyat<\/strong><\/h4>\n\n\n\n<p>\u00dcr\u00fcn\u00fcn \u00f6zellikleri, kullan\u0131m amac\u0131, \u00fcretim ve i\u015f\u00e7ilik maliyetleri ve benzer nitelikteki \u00fcr\u00fcnlerin piyasa fiyatlar\u0131na dair analizler yaparak, do\u011fru fiyatland\u0131rmay\u0131 tespit etmek gerekecektir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Da\u011f\u0131t\u0131m S\u00fcreci<\/strong><\/h4>\n\n\n\n<p>Do\u011fru pazarlama taktiklerini belirlemek son derece kritik bir \u00f6neme sahiptir. \u00dcr\u00fcn\u00fcn talep g\u00f6ren pazarlarda ba\u015far\u0131l\u0131 bir \u015fekilde sunulmas\u0131 gerekmektedir. \u00dcr\u00fcn\u00fc yanl\u0131\u015f bir hedef kitleye tan\u0131tmak \u00e7ok \u00f6nemli bir hata olabilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>S\u00fcre\u00e7<\/strong><\/h4>\n\n\n\n<p>Hizmetin sa\u011flanmas\u0131yla birlikte, m\u00fc\u015fterilerin elde etti\u011fi unsurlar aras\u0131nda s\u00fcre\u00e7ler de bulunur. T\u00fcm ger\u00e7ekle\u015ftirilen i\u015flemler bu \u00e7er\u00e7evede de\u011ferlendirilmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dijital-pazarlama-stratejisi-nasil-yapilir\"><strong>Dijital Pazarlama Stratejisi Nas\u0131l Yap\u0131l\u0131r ? <\/strong><\/h2>\n\n\n\n<p>Pazarlama stratejisi olu\u015ftururken, hedef kitlenizi tan\u0131mlamal\u0131, ama\u00e7lar\u0131n\u0131z\u0131 belirlemeli ve \u00e7e\u015fitli dijital kanallar\u0131 kullanarak bu ama\u00e7lar\u0131 nas\u0131l ger\u00e7ekle\u015ftirece\u011finizi planlamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Dijital pazarlama nedir ? nas\u0131l yap\u0131l\u0131r ? Bir\u00e7ok \u00fcretici i\u00e7in mant\u0131kl\u0131 olan, hemen hemen herkesin kulland\u0131\u011f\u0131 platformlarda <strong>reklam <\/strong>vermektedir. \u00dcreticilerin, \u00fcr\u00fcnlerini tan\u0131tmak ve satmak i\u00e7in \u00f6zel bir <strong>dijital pazarlama stratejisi<\/strong> <strong>olu\u015fturmas\u0131 <\/strong>son derece kritiktir.<\/p>\n\n\n\n<p>\u00dcr\u00fcnlerin hangi hedef kitleye hitap etti\u011fi, yani kimlere seslendi\u011fi, \u00fcreticilerin dijital pazarlama stratejilerini olu\u015ftururken b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131r. \u00dcreticilerin pazarlama stratejilerinde verecekleri en hayati karar, hangi kitleyi hedefledikleri ile ilgilidir. \u00c7\u00fcnk\u00fc hedef kitleler, \u00fcreticilerin gelirlerini olu\u015fturacaklar\u0131 i\u00e7in, ilk ve en \u00f6nemli ad\u0131m, kitlenin belirlenmesidir.<\/p>\n\n\n\n<p>\u00dcreticiler, \u00fcr\u00fcnlerini internet \u00fczerinden en etkili \u015fekilde tan\u0131tmak amac\u0131yla dijital pazarlama stratejilerini geli\u015ftirmektedirler. 1990&#8217;lar\u0131n ba\u015flar\u0131ndan bu yana geli\u015fmi\u015f ve g\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck bir \u00f6neme sahip bir alan olmu\u015ftur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dijital-strateji\"><strong>Dijital Strateji Nedir?<\/strong><\/h2>\n\n\n\n<p>Dijital Pazarlama stratejisi nedir  nas\u0131l yap\u0131l\u0131r ?  bir i\u015fletmenin veya organizasyonun dijital varl\u0131klar\u0131n\u0131, kaynaklar\u0131n\u0131 ve \u00e7abalar\u0131n\u0131 kullanarak belirledi\u011fi hedeflere ula\u015fmak i\u00e7in olu\u015fturdu\u011fu bir plan ve yol haritas\u0131d\u0131r. \u00c7evrimi\u00e7i platformlarda varl\u0131k g\u00f6sterme, <strong>m\u00fc\u015fteri ili\u015fkilerini y\u00f6netme<\/strong>, pazarlama faaliyetlerini y\u00fcr\u00fctme, i\u015f s\u00fcre\u00e7lerini iyile\u015ftirme ve i\u015fletme hedeflerine ula\u015fma amac\u0131 g\u00fcder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reklam-stratejileri\"><strong>Dijital Reklam Stratejileri<\/strong><\/h2>\n\n\n\n<p><strong>Dijital reklam stratejileri<\/strong>, i\u015fletmelerin \u00e7evrimi\u00e7i platformlarda \u00fcr\u00fcnlerini veya hizmetlerini tan\u0131tmak, hedef kitlelerine ula\u015fmak ve i\u015f sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek i\u00e7in kullan\u0131lan planlar ve taktiklerdir. \u00c7e\u015fitli <strong>dijital kanallar\u0131<\/strong> ve <strong>reklam t\u00fcrlerini<\/strong> i\u00e7ermektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pazarlama-stratejileri-2\"><strong>Dijital Pazarlama Stratejileri<\/strong><\/h2>\n\n\n\n<p>Dijital Pazarlama stratejileri nedir ? i\u015fletmelerin hedeflerine ve hedef kitlesine uygun \u015fekilde \u00e7e\u015fitli dijital taktikler kullanarak \u00e7evrimi\u00e7i ba\u015far\u0131 elde etmelerine yard\u0131mc\u0131 olur. \u0130\u015fte baz\u0131 dijital strateji \u00f6rnekleri:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e-ticaret-dijital-strateji\"><strong>E-Ticaret Dijital Stratejisi<\/strong><\/h3>\n\n\n\n<p>E-ticaret i\u015fletmeleri, \u00e7evrimi\u00e7i ma\u011fazalar\u0131n\u0131 tan\u0131tmak ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in \u00e7e\u015fitli dijital taktikler kullan\u0131r. Bu strateji, web sitesi optimizasyonu, SEO, SEM, sosyal medya reklamlar\u0131, e-posta pazarlama ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonunu i\u00e7erebilir.<\/p>\n\n\n\n<p><strong>\u0130lgili i\u00e7erik : <a href=\"https:\/\/www.bodurmedya.com\/blog\/seo-nedir-seo-optimizasyonu-nasil-yapilir\/\">Seo Nedir ? Nas\u0131l Yap\u0131l\u0131r ?<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2b-dijital-strateji\"><strong>B2B Dijital Strateji<\/strong><\/h3>\n\n\n\n<p><strong>\u0130\u015fletmeden i\u015fletmeye<\/strong> (<strong>B2B<\/strong>) , dijital pazarlama stratejileri kullanarak profesyonel hizmetlerini veya \u00fcr\u00fcnlerini i\u015fletmeler ve organizasyonlar i\u00e7in tan\u0131tabilir. Bu strateji, <strong>i\u00e7erik pazarlama<\/strong>, LinkedIn ba\u011flant\u0131lar\u0131, web seminerleri, <strong>e-posta pazarlama<\/strong> ve <strong>dijital reklamlar\u0131<\/strong> i\u00e7erebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marka-farkindaligini-artirma\"><strong>Marka Fark\u0131ndal\u0131\u011f\u0131 Art\u0131rma<\/strong><\/h3>\n\n\n\n<p><strong>Marka fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak<\/strong> isteyen i\u015fletmeler, i\u00e7erik pazarlama, sosyal medya pazarlama, <strong>influencer i\u015fbirlikleri<\/strong> ve marka imaj\u0131n\u0131 g\u00fc\u00e7lendirmeye y\u00f6nelik dijital reklam kampanyalar\u0131 gibi taktikleri kullanabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bolgesel-seo\"><strong>B\u00f6lgesel Seo<\/strong><\/h3>\n\n\n\n<p>Yerel i\u015fletmeler, fiziksel ma\u011fazalar\u0131na m\u00fc\u015fteri \u00e7ekmek i\u00e7in yerel SEO stratejileri olu\u015fturabilir. Bu strateji, Google My Business optimizasyonu, yerel anahtar kelime optimizasyonu ve yerel backlink olu\u015fturma i\u00e7erebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"urun-lansman-stratejisi\"><strong>\u00dcr\u00fcn Lansman Stratejisi<\/strong><\/h3>\n\n\n\n<p>Yeni bir \u00fcr\u00fcn veya hizmet piyasaya s\u00fcr\u00fcl\u00fcrken, i\u015fletmeler \u00fcr\u00fcn lansman\u0131n\u0131 desteklemek i\u00e7in <strong>teaser kampanyalar\u0131<\/strong>, <strong>sosyal medya teaser videolar\u0131<\/strong>, tan\u0131t\u0131m web siteleri ve influencer i\u015fbirliklerini kullanabilir.<\/p>\n\n\n\n<p>Bu \u00f6rnekler, farkl\u0131 i\u015fletmeler ve sekt\u00f6rler i\u00e7in <strong>farkl\u0131 dijital stratejilerin<\/strong> nas\u0131l kullan\u0131labilece\u011fini g\u00f6stermektedir. Her i\u015fletmenin kendine \u00f6zg\u00fc hedefleri ve gereksinimleri oldu\u011fundan, dijital stratejiler i\u015fletmenin ihtiya\u00e7lar\u0131na ve hedef kitlesine uygun \u015fekilde \u00f6zelle\u015ftirilmelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-offline-pazarlama\"><strong>Online Pazarlama ve Offline Pazarlama<\/strong><\/h2>\n\n\n\n<p>Online pazarlama (dijital pazarlama) ve offline pazarlama (geleneksel pazarlama) iki farkl\u0131 pazarlama t\u00fcr\u00fcd\u00fcr ve her ikisi de i\u015fletmelerin \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak ve m\u00fc\u015fterilere ula\u015fmak i\u00e7in kullan\u0131l\u0131r. \u0130\u015fte bu iki pazarlama t\u00fcr\u00fcn\u00fcn temel farklar\u0131 :<\/p>\n\n\n\n<p><strong>Online Pazarlama<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Genellikle offline pazarlamaya g\u00f6re daha d\u00fc\u015f\u00fck maliyetli bir se\u00e7enektir. \u00c7evrimi\u00e7i reklamlar\u0131n maliyeti daha \u00f6l\u00e7\u00fclebilir ve kontrol edilebilir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dijital pazarlama, kampanyalar\u0131n h\u0131zl\u0131 bir \u015fekilde ba\u015flat\u0131lmas\u0131na ve anl\u0131k geri bildirim al\u0131nmas\u0131na olanak tan\u0131r. Reklam kampanyalar\u0131 an\u0131nda yay\u0131nlanabilir ve sonu\u00e7lar hemen \u00f6l\u00e7\u00fclebilir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dijital pazarlama, hedef kitleyi daha iyi tan\u0131mlama ve \u00f6zelle\u015ftirilmi\u015f i\u00e7erik sunma yetene\u011fi sunar. Reklamlar ve i\u00e7erik, demografik \u00f6zelliklere, davran\u0131\u015flara ve ilgi alanlar\u0131na dayal\u0131 olarak ki\u015fiselle\u015ftirilebilir.<\/li>\n<\/ul>\n\n\n\n<p><strong>Offline Pazarlama<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Televizyon reklamlar\u0131, gazete reklamlar\u0131 ve benzeri geleneksel pazarlama t\u00fcrleri genellikle daha y\u00fcksek maliyetli olabilir. Maliyetlerin \u00f6nceden tahmin edilmesi ve kontrol edilmesi daha zordur.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geleneksel medya kampanyalar\u0131 haz\u0131rlanmas\u0131 ve yay\u0131nlanmas\u0131 daha uzun s\u00fcrebilir. Bu kampanyalar\u0131n sonu\u00e7lar\u0131n\u0131 \u00f6\u011frenmek daha fazla zaman alabilir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offline pazarlama kampanyalar\u0131n\u0131n etkisi \u00e7evrimi\u00e7i kampanyalara g\u00f6re daha zor izlenir. Genellikle geri bildirimler daha ge\u00e7 ula\u015f\u0131r ve \u00f6l\u00e7\u00fcm daha zordur.<\/li>\n<\/ul>\n\n\n\n<p>Her iki pazarlama t\u00fcr\u00fcn\u00fcn de <strong>avantajlar\u0131 <\/strong>ve <strong>dezavantajlar\u0131 <\/strong>vard\u0131r. \u0130\u015fletmeler genellikle online ve offline pazarlamay\u0131 bir arada kullanarak en iyi sonu\u00e7lar\u0131 elde etmeyi ama\u00e7lar. Bu, m\u00fc\u015fteri taban\u0131n\u0131 \u00e7e\u015fitlendirmek, farkl\u0131 hedef kitlelere ula\u015fmak ve i\u015fletmenin hedeflerine uygun en etkili pazarlama stratejisini olu\u015fturmak i\u00e7in kullan\u0131lan bir yakla\u015f\u0131md\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"satis-ortakligi-pazarlamasi\"><strong>Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131<\/strong><\/h2>\n\n\n\n<p><strong>Sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131<\/strong>, bir i\u015fletmenin \u00fcr\u00fcnlerini veya hizmetlerini tan\u0131tmak ve satmak i\u00e7in di\u011fer ki\u015fileri veya i\u015fletmeleri kullanarak ger\u00e7ekle\u015ftirilen bir <strong>pazarlama modelidir<\/strong>. \u0130\u015fbirli\u011fi yoluyla \u00fcr\u00fcnlerin tan\u0131t\u0131lmas\u0131n\u0131 ve sat\u0131lmas\u0131n\u0131 ama\u00e7lar ve genellikle bir komisyon tabanl\u0131 \u00f6deme yap\u0131s\u0131na dayan\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-faydalari-nedir-1024x1024.png\" alt=\"Pazarlama Karmas\u0131\" class=\"wp-image-162\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-faydalari-nedir-1024x1024.png 1024w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-faydalari-nedir-300x300.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-faydalari-nedir-150x150.png 150w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-faydalari-nedir-768x768.png 768w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-faydalari-nedir-100x100.png 100w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-faydalari-nedir.png 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pazarlamanin-faydalari\"><strong>Pazarlaman\u0131n Faydalar\u0131 <\/strong><\/h2>\n\n\n\n<p>Dijital pazarlaman\u0131n bir dizi \u00f6nemli faydas\u0131 vard\u0131r ve bu faydalar i\u015fletmelere \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131 art\u0131rma, m\u00fc\u015fterilerle etkile\u015fim kurma ve sat\u0131\u015flar\u0131 art\u0131rma konusunda yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geni\u015f Kitleye Ula\u015f\u0131m<\/strong><\/li>\n\n\n\n<li><strong>Sosyal Medya Etkile\u015fimi<\/strong><\/li>\n\n\n\n<li><strong>Rekabet \u00dcst\u00fcnl\u00fc\u011f\u00fc<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"genis-kitleye-ulasmak\"><strong>Geni\u015f Kitleye Ula\u015f\u0131m<\/strong><\/h3>\n\n\n\n<p>Dijital pazarlama, internetin k\u00fcresel do\u011fas\u0131 sayesinde i\u015fletmelere d\u00fcnya genelindeki potansiyel m\u00fc\u015fterilere ula\u015fma f\u0131rsat\u0131 sunar. \u0130\u015fletmeler, co\u011frafi s\u0131n\u0131rlamalardan ba\u011f\u0131ms\u0131z olarak geni\u015f bir kitleye eri\u015febilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sosyal-medya-etkilesimi\"><strong>Sosyal Medya Etkile\u015fimi<\/strong><\/h3>\n\n\n\n<p>Sosyal medya platformlar\u0131, i\u015fletmelerin m\u00fc\u015fterileriyle etkile\u015fim kurmalar\u0131n\u0131, geri bildirim almalar\u0131n\u0131 ve marka bilinirli\u011fini art\u0131rmalar\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rekabet-ustunlugu\"><strong>Rekabet \u00dcst\u00fcnl\u00fc\u011f\u00fc<\/strong><\/h3>\n\n\n\n<p>Dijital pazarlama, i\u015fletmelerin rakiplerinin \u00f6n\u00fcnde olmalar\u0131n\u0131 sa\u011flayabilir. <strong>\u0130yi bir dijital pazarlama stratejisi<\/strong> ile i\u015fletmeler rakiplerine k\u0131yasla daha fazla m\u00fc\u015fteriye ula\u015fabilirler.<\/p>\n\n\n\n<p>Pazarlaman\u0131n bir i\u015fletmeye ve \u00fcr\u00fcn veya hizmetlere bir dizi \u00f6nemli faydas\u0131 vard\u0131r. \u0130\u015fletmelerin b\u00fcy\u00fcmesini, m\u00fc\u015fteri taban\u0131n\u0131 art\u0131rmas\u0131n\u0131 ve rekabet avantaj\u0131 elde etmesini sa\u011flamaktad\u0131r.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama, bir \u00fcr\u00fcn\u00fcn veya hizmetin t\u00fcketiciye ula\u015ft\u0131r\u0131lmas\u0131n\u0131, tan\u0131t\u0131lmas\u0131n\u0131, sat\u0131lmas\u0131n\u0131 ve m\u00fc\u015fteri ili\u015fkilerinin y\u00f6netilmesini kapsayan i\u015flevsel bir s\u00fcre\u00e7tir.<\/p>\n","protected":false},"author":1,"featured_media":160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,80,77,81,79,82],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama-nedir","tag-pazarlama-karmasi","tag-pazarlama-nedir","tag-pazarlama-stratejileri","tag-pazarlama-turleri","tag-pazarlamanin-faydalari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama Nedir ? - Bodur Medya<\/title>\n<meta name=\"description\" content=\"Pazarlama Nedir ? Dijital d\u00fcnyada pazarlama stratejileri nas\u0131l olu\u015furulmal\u0131 ? bu gibi sorular\u0131n yan\u0131tlar\u0131na ula\u015fabilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama Nedir ? - Bodur Medya\" \/>\n<meta property=\"og:description\" content=\"Pazarlama Nedir ? Dijital d\u00fcnyada pazarlama stratejileri nas\u0131l olu\u015furulmal\u0131 ? bu gibi sorular\u0131n yan\u0131tlar\u0131na ula\u015fabilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Bodur Medya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BodurMedya\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-14T09:48:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-stratejileri.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bodurmedya\" \/>\n<meta name=\"twitter:site\" content=\"@bodurmedya\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/person\/31ab46a03e276771c82bb12f77ace21d\"},\"headline\":\"Pazarlama Nedir ?\",\"datePublished\":\"2023-10-14T09:48:07+00:00\",\"dateModified\":\"2023-10-14T09:48:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/\"},\"wordCount\":2347,\"publisher\":{\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#organization\"},\"keywords\":[\"Dijital Pazarlama nedir ?\",\"Pazarlama Karmas\u0131\",\"Pazarlama Nedir ?\",\"Pazarlama stratejileri\",\"Pazarlama T\u00fcrleri\",\"Pazarlaman\u0131n faydalar\u0131\"],\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/\",\"url\":\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/\",\"name\":\"Pazarlama Nedir ? - Bodur Medya\",\"isPartOf\":{\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#website\"},\"datePublished\":\"2023-10-14T09:48:07+00:00\",\"dateModified\":\"2023-10-14T09:48:07+00:00\",\"description\":\"Pazarlama Nedir ? Dijital d\u00fcnyada pazarlama stratejileri nas\u0131l olu\u015furulmal\u0131 ? bu gibi sorular\u0131n yan\u0131tlar\u0131na ula\u015fabilirsiniz.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bodurmedya.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pazarlama Nedir ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#website\",\"url\":\"https:\/\/www.bodurmedya.com\/blog\/\",\"name\":\"Bodur Medya | Sosyal Medya Dan\u0131\u015fmanl\u0131\u011f\u0131\",\"description\":\"Reklam Dan\u0131\u015fmanl\u0131\u011f\u0131\",\"publisher\":{\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bodurmedya.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#organization\",\"name\":\"Bodur Medya\",\"url\":\"https:\/\/www.bodurmedya.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/09\/bmeski-1.png\",\"contentUrl\":\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/09\/bmeski-1.png\",\"width\":3000,\"height\":3000,\"caption\":\"Bodur Medya\"},\"image\":{\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BodurMedya\",\"https:\/\/twitter.com\/bodurmedya\",\"https:\/\/www.instagram.com\/bodurmedya\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/person\/31ab46a03e276771c82bb12f77ace21d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f2063217cfe0290845c509ecb1f424bdc569101af197d2e327a45e75432141e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f2063217cfe0290845c509ecb1f424bdc569101af197d2e327a45e75432141e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.bodurmedya.com\/blog\"],\"url\":\"https:\/\/www.bodurmedya.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pazarlama Nedir ? - Bodur Medya","description":"Pazarlama Nedir ? Dijital d\u00fcnyada pazarlama stratejileri nas\u0131l olu\u015furulmal\u0131 ? bu gibi sorular\u0131n yan\u0131tlar\u0131na ula\u015fabilirsiniz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/","og_locale":"tr_TR","og_type":"article","og_title":"Pazarlama Nedir ? - Bodur Medya","og_description":"Pazarlama Nedir ? Dijital d\u00fcnyada pazarlama stratejileri nas\u0131l olu\u015furulmal\u0131 ? bu gibi sorular\u0131n yan\u0131tlar\u0131na ula\u015fabilirsiniz.","og_url":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/","og_site_name":"Bodur Medya","article_publisher":"https:\/\/www.facebook.com\/BodurMedya","article_published_time":"2023-10-14T09:48:07+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/10\/dijital-pazarlama-stratejileri.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@bodurmedya","twitter_site":"@bodurmedya","twitter_misc":{"Yazan:":"admin","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/#article","isPartOf":{"@id":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/"},"author":{"name":"admin","@id":"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/person\/31ab46a03e276771c82bb12f77ace21d"},"headline":"Pazarlama Nedir ?","datePublished":"2023-10-14T09:48:07+00:00","dateModified":"2023-10-14T09:48:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/"},"wordCount":2347,"publisher":{"@id":"https:\/\/www.bodurmedya.com\/blog\/#organization"},"keywords":["Dijital Pazarlama nedir ?","Pazarlama Karmas\u0131","Pazarlama Nedir ?","Pazarlama stratejileri","Pazarlama T\u00fcrleri","Pazarlaman\u0131n faydalar\u0131"],"articleSection":["Dijital Pazarlama"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/","url":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/","name":"Pazarlama Nedir ? - Bodur Medya","isPartOf":{"@id":"https:\/\/www.bodurmedya.com\/blog\/#website"},"datePublished":"2023-10-14T09:48:07+00:00","dateModified":"2023-10-14T09:48:07+00:00","description":"Pazarlama Nedir ? Dijital d\u00fcnyada pazarlama stratejileri nas\u0131l olu\u015furulmal\u0131 ? bu gibi sorular\u0131n yan\u0131tlar\u0131na ula\u015fabilirsiniz.","breadcrumb":{"@id":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bodurmedya.com\/blog\/pazarlama-nedir-nasil-yapilir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bodurmedya.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Pazarlama Nedir ?"}]},{"@type":"WebSite","@id":"https:\/\/www.bodurmedya.com\/blog\/#website","url":"https:\/\/www.bodurmedya.com\/blog\/","name":"Bodur Medya | Sosyal Medya Dan\u0131\u015fmanl\u0131\u011f\u0131","description":"Reklam Dan\u0131\u015fmanl\u0131\u011f\u0131","publisher":{"@id":"https:\/\/www.bodurmedya.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bodurmedya.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.bodurmedya.com\/blog\/#organization","name":"Bodur Medya","url":"https:\/\/www.bodurmedya.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/09\/bmeski-1.png","contentUrl":"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2023\/09\/bmeski-1.png","width":3000,"height":3000,"caption":"Bodur Medya"},"image":{"@id":"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BodurMedya","https:\/\/twitter.com\/bodurmedya","https:\/\/www.instagram.com\/bodurmedya\/"]},{"@type":"Person","@id":"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/person\/31ab46a03e276771c82bb12f77ace21d","name":"admin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.bodurmedya.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2f2063217cfe0290845c509ecb1f424bdc569101af197d2e327a45e75432141e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f2063217cfe0290845c509ecb1f424bdc569101af197d2e327a45e75432141e?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.bodurmedya.com\/blog"],"url":"https:\/\/www.bodurmedya.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":1,"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/posts\/159\/revisions\/164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/media\/160"}],"wp:attachment":[{"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bodurmedya.com\/blog\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}