{"id":297,"date":"2023-11-22T14:44:14","date_gmt":"2023-11-22T14:44:14","guid":{"rendered":"https:\/\/www.bodurmedya.com\/blog\/?p=297"},"modified":"2024-02-28T17:36:15","modified_gmt":"2024-02-28T14:36:15","slug":"google-analytics-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/www.bodurmedya.com\/blog\/google-analytics-nasil-kullanilir\/","title":{"rendered":"Google Analytics Kullan\u0131m Rehberi"},"content":{"rendered":"\n

\u00d6l\u00e7\u00fcm yapamazken geli\u015ftirme yap\u0131lamaz. Seo<\/a><\/strong> konusunda durum tam budur. Veri olmadan seo strajeinizinizi yapamaz veya etkili hale getiremezssiniz. Performans\u0131 ve ilerlemeyi izlemeniz gerekmektedir. Pazarlamac\u0131lar\u0131n en \u00f6nemli kavram\u0131 budur. <\/p>\n\n\n\n

Google Analytics Nedir? Seo’ya Katk\u0131s\u0131 Nedir ? <\/strong><\/h2>\n\n\n\n

Google Analytics, kullan\u0131c\u0131lar\u0131n sitede nas\u0131l ve nas\u0131l bir etkile\u015fim kurdu\u011fuyla ilgili \u00e7ok b\u00fcy\u00fck miktarda veriye ula\u015fman\u0131za yard\u0131mc\u0131 olur.\u00d6rne\u011fin, belirli bir sayfay\u0131 ka\u00e7 kullan\u0131c\u0131n\u0131n ziyaret etti\u011fi ne kadar zaman ge\u00e7irdi\u011fini kolayca \u00f6\u011frenebilirsiniz. Kullan\u0131c\u0131lar\u0131n nereden sitenize geldi\u011fini bunlar\u0131n \u00e7o\u011frafi konumu , i\u015fletim sistemleri , sitenize girdi\u011fi cihazlar\u0131n modellerine kadar \u00f6\u011frenebilirsiniz. Google Analytics bunlarla s\u0131n\u0131rl\u0131 de\u011fildir. \u00c7ok daha fazlas\u0131n\u0131 sunar.<\/p>\n\n\n\n

Analytics sitenize kod arac\u0131l\u0131\u011f\u0131yla entegre edilebilir. Analiytics verileri size seo \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 iletletmeniz konusunda yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Google Analytics Kurulumu<\/strong><\/h3>\n\n\n\n

\u00d6ncelikle Google Analytics<\/strong> kurulumundan bahsetmeliyiz.
Google Analytics kurulumuna<\/a><\/strong> bu sayfadan ula\u015fabilirsiniz.
Bu sayfadan \u00f6l\u00e7\u00fcme ba\u015fla diyerek ilerliyoruz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu ad\u0131m hesap olu\u015fturma ad\u0131m\u0131d\u0131r.
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gerekli bilgileri doldurduktan sonra ileri diyoruz.Di\u011fer ad\u0131m ise m\u00fclk olu\u015fturma ad\u0131m\u0131d\u0131r.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu sayfadan m\u00fclk\u00fcm\u00fcz\u00fc olu\u015fturuyoruz.Raporlama saatini ayarl\u0131yoruz ve sonraki diyoruz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u0131radaki k\u0131s\u0131m i\u015f bilgileridir. Sekt\u00f6r kategorinizi<\/strong> se\u00e7iyorsunuz. \u0130\u015fletme boyutunuzu<\/strong> se\u00e7meniz istenmektedir. Bu alan\u0131 se\u00e7tikten sonra sonraki diyoruz. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0130\u015fletme hedefleri alan\u0131nda i\u015fletmenizin hedeflerini se\u00e7eceksiniz. Bu alandan gerekli se\u00e7enekleri se\u00e7tikten sonra sonraki diyoruz.Kar\u015f\u0131n\u0131za Google analytics hizmet s\u00f6zle\u015fmesi \u00e7\u0131kacakt\u0131r. Bu alan\u0131 okuduktan sonra kabul ediyorum butonuna t\u0131kl\u0131yoruz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hesap m\u00fclk\u00fcn\u00fc ba\u015far\u0131yla olu\u015fturuldu bu alanda 3 adet se\u00e7enek sunulur. Web siteniz, Android Uygulaman\u0131z , IOS Uygulaman\u0131z i\u00e7in 3 se\u00e7enek eklenir. Biz web sitesi kurulumu i\u00e7in g\u00f6sterdi\u011fimiz i\u00e7in web ‘i se\u00e7iyoruz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sonras\u0131nda kar\u015f\u0131m\u0131za bu ekran gelecektir. bu ekrandan web sitemize ait url bilgisini giriyoruz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gerekli bilgileri doldurduk sonras\u0131nda ak\u0131\u015f olu\u015ftur butonuna t\u0131kl\u0131yoruz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kar\u015f\u0131m\u0131za manuel olarak ekleme ve web sitesi tasar\u0131m arac\u0131 veya y\u00f6netim sistemi ile y\u00fckleme gelecektir. Bu sayfada e\u011fer wordpress <\/strong>gibi siteler kullan\u0131yorsan\u0131z. \u0130\u00e7erik y\u00f6nteim sistemi’ni se\u00e7ebilirsiniz. Bizim sitemiz wordpress olmad\u0131\u011f\u0131 i\u00e7in manuel olarak y\u00fckleme se\u00e7ene\u011fini se\u00e7iyoruz.
Ve gelen kodu Cpanel veya FTP yoluyla head alan\u0131na ekliyoruz. Kodu ekledikten sonra sa\u011f altta yer alan test et butonuna t\u0131klayabilirsiniz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu buton sitenizdeki size vermi\u015f oldu\u011fu kodu test eder e\u011fer sitenize koymadan test et derseniz “Google etiketiniz web sitenizde alg\u0131lanmad\u0131.<\/strong>” hatas\u0131n\u0131 alacaks\u0131n\u0131z eklediyseniz olumlu bir \u00e7\u0131kt\u0131 alacaks\u0131n\u0131z.

Bu \u015fekilde kolay bir \u015fekilde ad\u0131mlar\u0131 izleyerek Google Analytic<\/strong>‘i web sitenize entegre edebilirsiniz.<\/p>\n\n\n\n

Ger\u00e7ek Zamanl\u0131 \u0130nceleme<\/strong><\/h3>\n\n\n\n

Sitenizde kimlerin oldu\u011fu ve ne yapt\u0131klar\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak izleyebilirsiniz. Google Analytics’in ger\u00e7ek zamanl\u0131 raporu sayesinde bunu \u00f6\u011frenebilirsiniz. Verilere an\u0131nda eri\u015fmek i\u00e7in Google Analytics kontrol panelinin sol kenar \u00e7ubu\u011funda yer alan Ger\u00e7ek zamanl\u0131 Se\u00e7ene\u011fine t\u0131kl\u0131yoruz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu sayfadan web sitenize canl\u0131 olarak kimin hangi \u00fclkeden girdi\u011fini girdi\u011fi cihaz’a kadar kontrol edebilirsiniz.<\/p>\n\n\n\n

Konum<\/strong><\/h3>\n\n\n\n

Eri\u015fti\u011finiz kitle farkl\u0131 bir saat diliminde mi ya\u015f\u0131yor ? Hatta sizin olu\u015fturdu\u011funuz i\u00e7eriklerden farkl\u0131 bir dil mi konu\u015fuyorlar bu raporda mevcut olacakt\u0131r. Hangi sayfada yer ald\u0131klar\u0131n\u0131 ve sayfada ne kadar s\u00fcre durduklar\u0131n\u0131 g\u00f6zlemleyebileceksiniz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kitleler<\/strong><\/h3>\n\n\n\n

Sol Men\u00fcde yer alan Kitleler alan\u0131ndan kitle raporlar\u0131n\u0131 inceleyebilirsiniz. Kullan\u0131c\u0131lar daha \u00f6nceden belirlenmi\u015f paramatrelere g\u00f6re gruplan\u0131r. Site aramas\u0131 yapan ka\u00e7 kullan\u0131c\u0131n\u0131n oldu\u011funu \u00f6\u011frenmek istiyorsan\u0131z bakman\u0131z gereken rapor alan\u0131 bu k\u0131s\u0131md\u0131r. Bu t\u00fcr bilgileri bu sayfada kolayca bulabilirsiniz.<\/p>\n\n\n\n

Co\u011frafi<\/strong><\/h3>\n\n\n\n

Co\u011frafi rapor , kullan\u0131c\u0131lar\u0131n ya\u015fad\u0131\u011f\u0131 yerleri hakk\u0131nda bizlere bilgi verir. Buda hangi kitleye eri\u015fti\u011fimizi g\u00f6sterir. Buna g\u00f6re i\u00e7erikler haz\u0131rlamam\u0131z\u0131 ve olu\u015fturmam\u0131z\u0131 sa\u011flar. Bu bilgileri i\u015fletmeniz i\u00e7in daha iyi de\u011ferlendirmek ve yeni f\u0131rsatlar aramak i\u00e7in kullanabilirsiniz.
<\/p>\n\n\n\n

Site H\u0131z\u0131 Raporu <\/strong><\/h3>\n\n\n\n

Site h\u0131z\u0131 raporu, i\u00e7eri\u011fin ne kadar h\u0131zl\u0131 y\u00fcklendi\u011fini ve trafik kayna\u011f\u0131na g\u00f6re nas\u0131l s\u0131ralanabilece\u011fini g\u00f6sterir. Mobil kullan\u0131c\u0131lar\u0131n daha y\u00fcksek bir y\u00fckleme s\u00fcresi ya\u015fay\u0131p ya\u015famad\u0131\u011f\u0131n\u0131 size g\u00f6sterecektir.<\/p>\n\n\n\n

\u0130lgili \u0130\u00e7erik : www.bodurmedya.com\/blog\/google-search-console-lcp-sorunu-nedir<\/a><\/strong><\/p>\n\n\n\n

Genel Bak\u0131<\/strong>\u015f<\/h3>\n\n\n\n

Bu \u00f6rnek sayfa’da kullan\u0131c\u0131lar\u0131n web sitenizde ortalama olarak kald\u0131\u011f\u0131 s\u00fcre’yi bulabilirsiniz. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kullan\u0131c\u0131lar\u0131n sayfalar\u0131n\u0131z\u0131 g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131 ve yapt\u0131\u011f\u0131 etkinlikler burada belirlenir. En sa\u011f alanda benim N\/A olarak g\u00f6sterdi\u011fim sayfalar asl\u0131nda bir web sitesinin sayfalar\u0131d\u0131r. Burada ald\u0131klar\u0131 g\u00f6r\u00fcnt\u00fclenme say\u0131lar\u0131 ve sayfalar g\u00f6r\u00fcnt\u00fcleniyor. Etkinlik Ad\u0131 alan\u0131nda ise yapt\u0131klar\u0131 i\u015flemleri g\u00f6steriyor \u00d6rne\u011fin 6 adet kullan\u0131c\u0131 scroll \u00f6zelli\u011fini yani sayfay\u0131 a\u015fa\u011f\u0131ya do\u011fru indirdi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Trafik Edinme<\/strong><\/h3>\n\n\n\n

Trafik edinme sayfas\u0131nda ise kullan\u0131c\u0131lar\u0131n sitenize nas\u0131l giri\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6zlemleyebilirsiniz. Sa\u011f grafik’te g\u00f6zlemlendi\u011fi gibi direct site’ye yani url’yi yazarak giren kullan\u0131c\u0131 say\u0131s\u0131n\u0131 belirtiyor. Organik arama k\u0131sm\u0131 ise \u00f6rne\u011fin Google’a “Seo hizmeti<\/strong>” yazd\u0131\u011f\u0131nda Bodur Medya sitemiz’e giri\u015f yapt\u0131\u011f\u0131nda gelen grafiktir. Bu alanda kullan\u0131c\u0131lar\u0131n\u0131z\u0131n google aramalar\u0131nda \u00e7\u0131kan sonu\u00e7lara g\u00f6re gelmesi sizi google’da s\u0131ralaman\u0131za b\u00fcy\u00fck bir etki sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcmler <\/strong><\/h3>\n\n\n\n

Google Analytics’in bu b\u00f6l\u00fcm\u00fcnde E-posta listenize ka\u00e7 ki\u015fi kay\u0131t oldu. Ka\u00e7 kullan\u0131c\u0131 ba\u015fvuruda bulundu ? Ka\u00e7 ki\u015fi telefon aramas\u0131 yapt\u0131? veya ka\u00e7 ki\u015fi whatsapp ile ileti\u015fim kurdu bu sorular\u0131n cevab\u0131n\u0131 i\u015fletme sa\u011fl\u0131\u011f\u0131n\u0131z i\u00e7in \u00e7ok \u00f6nemli bilgileri sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

Google Analytics Metrikleri<\/strong><\/h3>\n\n\n\n

Google Analytics hesab\u0131n\u0131zda kullanabilece\u011finiz y\u00fczlerce tan\u0131mlanan metrik bulunmaktad\u0131r. Baz\u0131 metrikler standart Google Analtytics raporlar\u0131nda kar\u015f\u0131n\u0131za \u00e7ok s\u0131k \u00e7\u0131kacakt\u0131r. Bunlardan baz\u0131lar\u0131 ; <\/p>\n\n\n\n

Users :<\/strong> Google Analytics hesab\u0131n\u0131z internet siteneize giren her kullan\u0131c\u0131ya benzersiz bir id tan\u0131mlar bu metrik ile ayn\u0131 kullan\u0131c\u0131 ayn\u0131 cihaz \u00fczerinden 2 kere girse bile raporda tek bir kullan\u0131c\u0131 olarak g\u00f6z\u00fck\u00fcr.<\/p>\n\n\n\n

New Users : <\/strong> \u0130nternet sitenizi ilk defa ziyaret eden kullan\u0131c\u0131lar\u0131 ifade eder.<\/p>\n\n\n\n

Session :<\/strong> Belirli bir zaman diliminde ger\u00e7ekle\u015fen kullan\u0131c\u0131lar\u0131n etkile\u015fimlerini ifade eder. Standart oturumlar 30 dakika veya g\u00fcn\u00fcn sonunda sona erer.<\/p>\n\n\n\n

Hemen \u00c7\u0131kma Oran\u0131 : <\/strong>\u0130nternet sitenize giri\u015f yapan kullan\u0131c\u0131lar\u0131n sitenizden hi\u00e7bir etkinlik yapmadan ayr\u0131lmas\u0131 oran\u0131n\u0131 g\u00f6sterir. Bu durumu hem seo i\u00e7in hemde web sitenizin otoritesi i\u00e7in azaltman\u0131z gerekir. Ne kadar internet sitenizde y\u00fcksek kalma oranlar\u0131 g\u00f6zlemlerseniz sitenizin google taraf\u0131nda s\u0131ralamaya etkisi y\u00fckselecektir.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics, kullan\u0131c\u0131lar\u0131n sitede nas\u0131l ve nas\u0131l bir etkile\u015fim kurdu\u011fuyla ilgili \u00e7ok b\u00fcy\u00fck miktarda veriye ula\u015fman\u0131za yard\u0131mc\u0131 olur.\u00d6rne\u011fin, belirli bir sayfay\u0131 ka\u00e7 kullan\u0131c\u0131n\u0131n ziyaret etti\u011fi ne kadar zaman ge\u00e7irdi\u011fini kolayca \u00f6\u011frenebilirsiniz.<\/p>\n","protected":false},"author":1,"featured_media":587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[265,262,176,264,263],"class_list":["post-297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-reklam-danismanligi","tag-gercek-zamanli-inceleme","tag-google-analytic-kurulumu","tag-google-analytics","tag-site-hiz-raporu","tag-trafik-edinme"],"yoast_head":"\nGoogle Analytics Kullan\u0131m Rehberi - Bodur Medya<\/title>\n<meta name=\"description\" content=\"Google Analytics, kullan\u0131c\u0131lar\u0131n sitede nas\u0131l ve nas\u0131l bir etkile\u015fim kurdu\u011fuyla ilgili \u00e7ok b\u00fcy\u00fck miktarda veriye ula\u015fman\u0131za yard\u0131mc\u0131 olur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bodurmedya.com\/blog\/google-analytics-nasil-kullanilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Kullan\u0131m Rehberi - 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