{"id":317,"date":"2023-11-22T15:02:39","date_gmt":"2023-11-22T15:02:39","guid":{"rendered":"https:\/\/www.bodurmedya.com\/blog\/?p=317"},"modified":"2024-04-27T15:28:42","modified_gmt":"2024-04-27T12:28:42","slug":"kurumsal-kimlik-nedir","status":"publish","type":"post","link":"https:\/\/www.bodurmedya.com\/blog\/kurumsal-kimlik-nedir\/","title":{"rendered":"Kurumsal Kimlik Nedir?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"320\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/04\/kurumsal-kimlik-calismasi-nasil-yapilir.jpg\" alt=\"\" class=\"wp-image-686\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/04\/kurumsal-kimlik-calismasi-nasil-yapilir.jpg 656w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/04\/kurumsal-kimlik-calismasi-nasil-yapilir-300x146.jpg 300w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<p>Kurumsal kimlik, bir \u015firketin veya bir markan\u0131n kendine \u00f6zg\u00fc kimli\u011fini olu\u015fturan t\u00fcm unsurlar\u0131n b\u00fct\u00fcn\u00fcd\u00fcr. Bir anlamda, \u015firketin ki\u015fili\u011fi, imaj\u0131 ve de\u011ferleri olan bu kimlik, markan\u0131n t\u00fcketiciye nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve hissettirdi\u011fini belirler. Markan\u0131n hedef kitleyle ileti\u015fim kurdu\u011fu her noktada kullan\u0131l\u0131r, markan\u0131n bilinirli\u011fini ve itibar\u0131n\u0131 etkiler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurumsal Kimlik Olu\u015fturma S\u00fcreci<\/h2>\n\n\n\n<p>Kurumsal kimlik olu\u015fturma s\u00fcreci, bir \u015firketin kendini di\u011fer \u015firketlerden ay\u0131rt eden ve marka imaj\u0131n\u0131 g\u00fc\u00e7lendiren bir dizi strateji ve uygulamalar\u0131n b\u00fct\u00fcn\u00fcd\u00fcr. Bir \u015firketin kurumsal kimli\u011fi, marka de\u011ferini artt\u0131rmak, t\u00fcketicilere g\u00fcven vermek ve rekabet\u00e7i avantaj sa\u011flamak i\u00e7in son derece \u00f6nemlidir. Bu s\u00fcre\u00e7, \u015firketin misyonunu, vizyonunu, de\u011ferlerini ve hedeflerini tan\u0131mlamakla ba\u015flar ve ard\u0131ndan g\u00f6rsel ve yaz\u0131l\u0131 unsurlar\u0131n olu\u015fturulmas\u0131yla devam eder.<\/p>\n\n\n\n<p>Olu\u015fum s\u00fcreci, ilk ad\u0131mda \u015firketin misyonunu, vizyonunu, de\u011ferlerini ve hedeflerini belirlemesiyle ba\u015flar. Bu ad\u0131m, \u015firketin kim oldu\u011funu ve neyi temsil etti\u011fini anlamas\u0131 i\u00e7in \u00f6nemlidir. \u015eirketin kurucusunun veya y\u00f6neticilerinin belirledi\u011fi bu temel prensipler, \u015firketin kurumsal kimli\u011fini \u015fekillendirmede rehberlik eder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/04\/Kurumsal-Kimlik-Olustururken-Dikkat-Etmeniz-Gereken-5-Madde.jpg\" alt=\"kurumsal kimlik nedir? \n\" class=\"wp-image-687\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/04\/Kurumsal-Kimlik-Olustururken-Dikkat-Etmeniz-Gereken-5-Madde.jpg 1024w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/04\/Kurumsal-Kimlik-Olustururken-Dikkat-Etmeniz-Gereken-5-Madde-300x212.jpg 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/04\/Kurumsal-Kimlik-Olustururken-Dikkat-Etmeniz-Gereken-5-Madde-768x543.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p>Bu a\u015famadan sonra s\u00fcre\u00e7, g\u00f6rsel unsurlar\u0131n tasarlanmas\u0131 ve yaz\u0131l\u0131 unsurlar\u0131n olu\u015fturulmas\u0131yla devam eder. G\u00f6rsel unsurlar, \u015firketin logo, renkler, tipografi ve di\u011fer g\u00f6rsel \u00f6\u011felerini i\u00e7erir. Bu unsurlar, \u015firketin kimli\u011fini ve marka imaj\u0131n\u0131 yans\u0131tmal\u0131d\u0131r. Yaz\u0131l\u0131 unsurlar ise \u015firketin ad\u0131n\u0131, slogan\u0131n\u0131, reklam metinlerini ve di\u011fer yaz\u0131l\u0131 ileti\u015fim ara\u00e7lar\u0131n\u0131 i\u00e7erir. Bu unsurlar, \u015firketin mesaj\u0131n\u0131 ve de\u011ferlerini do\u011fru bir \u015fekilde iletmek i\u00e7in \u00f6nemlidir.<\/p>\n\n\n\n<p>Kurumsal kimlik olu\u015fturma s\u00fcrecindeki bir di\u011fer \u00f6nemli ad\u0131m, bu g\u00f6rsel ve yaz\u0131l\u0131 unsurlar\u0131n uyumlu bir \u015fekilde uygulanmas\u0131d\u0131r. \u015eirketin web sitesi, dok\u00fcmanlar\u0131, ambalaj\u0131 ve di\u011fer ileti\u015fim ara\u00e7lar\u0131, kurumsal kimli\u011fin bir par\u00e7as\u0131 olarak tasarlanmal\u0131d\u0131r.<\/p>\n\n\n\n<p>S\u00fcrecin son a\u015famas\u0131, s\u00fcrekli de\u011ferlendirme ve g\u00fcncellemedir. \u015eirketler, pazar ko\u015fullar\u0131n\u0131n de\u011fi\u015fmesi veya hedef kitlelerinin beklentilerinin evrilmesi gibi nedenlerle kurumsal kimliklerini g\u00fcncellemek zorunda kalabilirler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurumsal Kimlik Stratejisi Belirleme<\/h2>\n\n\n\n<p>Stratejiyi belirlemek i\u00e7in \u00f6ncelikle i\u015fletmenin hedefleri ve de\u011ferleri analiz edilmelidir. Bu analiz sonucunda i\u015fletmenin kimli\u011fi ve hedef kitlesi belirlenir. Daha sonra kullan\u0131lacak olan unsurlar\u0131n tasar\u0131m\u0131 ve uygulamas\u0131 yap\u0131l\u0131r. Bu s\u00fcre\u00e7te i\u015fletmenin rekabet avantaj\u0131, marka imaj\u0131 ve hedef kitlesine nas\u0131l hitap etti\u011fi g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Birinci Ad\u0131m: Hedefler ve de\u011ferlerin analizi yap\u0131larak i\u015fletmenin kimli\u011fi belirlenir.<\/li>\n\n\n\n<li>\u0130kinci Ad\u0131m: Logo, slogan, renkler, tipografi ve g\u00f6rsel elemanlar tasarlan\u0131r.<\/li>\n\n\n\n<li>\u00dc\u00e7\u00fcnc\u00fc Ad\u0131m: Tasarlanan unsurlar i\u015fletmenin kullan\u0131m\u0131na uygun \u015fekilde uygulan\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kurumsal Kimlik Analizi<\/h2>\n\n\n\n<p>Analiz yaparken, farkl\u0131 unsurlar\u0131n dikkate al\u0131nmas\u0131 \u00f6nemlidir. \u0130lk olarak, kurumun misyonu ve vizyonu belirlenmelidir. Kurumun amac\u0131 ve gelecekteki hedefleri, olu\u015fturma s\u00fcrecinde temel belirleyicilerdir. Ayr\u0131ca, kurumun de\u011ferleri de analiz edilmelidir. Kurumun hangi de\u011ferlere \u00f6nem verdi\u011fi ve bunlar\u0131 nas\u0131l temsil etti\u011fi analizin bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n<p>Di\u011fer bir \u00f6nemli unsur ise hedef kitlenin analizidir. Kurumun hangi segmentlere hitap etti\u011fi ve hedef kitlenin beklentileri, kurumsal kimlik stratejisinin belirlenmesinde \u00f6nemli rol oynar. Ayr\u0131ca, mevcut ve potansiyel m\u00fc\u015fterilerin kurumla olan ili\u015fkisi ve alg\u0131s\u0131 da analiz edilmelidir. Bu fakt\u00f6rler, kurumsal kimlik olu\u015fumunda dikkate al\u0131nmas\u0131 gereken unsurlard\u0131r.<\/p>\n\n\n\n<p>Kurumsal kimlik unsurlar\u0131n\u0131n analizi de \u00f6nemlidir. Kurumsal kimlik, g\u00f6rsel ve yaz\u0131l\u0131 unsurlardan olu\u015fur. G\u00f6rsel unsurlar aras\u0131nda logo, renk paleti, tipografi ve grafikler bulunurken, yaz\u0131l\u0131 unsurlar aras\u0131nda slogan, misyon beyan\u0131 ve reklam metinleri yer al\u0131r. Analiz yap\u0131l\u0131rken, bu unsurlar\u0131n nas\u0131l bir b\u00fct\u00fcn olu\u015fturdu\u011fu ve kurumun kimli\u011fini nas\u0131l yans\u0131tt\u0131\u011f\u0131 incelenmelidir.<\/p>\n\n\n\n<p>Son olarak, analiz yap\u0131l\u0131rken, kurumun di\u011fer rakipleri ve sekt\u00f6rdeki trendler de dikkate al\u0131nmal\u0131d\u0131r. Rakip analizi yapmak, kurumun kendini di\u011ferlerinden farkl\u0131la\u015ft\u0131rmas\u0131na yard\u0131mc\u0131 olur. Ayr\u0131ca, sekt\u00f6rdeki g\u00fcncel trendlerin takip edilmesi, kurumsal kimlik olu\u015fturma s\u00fcrecinde \u00f6nemlidir. B\u00f6ylece, kurumun zamanla g\u00fcncel kalmas\u0131 ve rekabet avantaj\u0131 elde etmesi sa\u011flan\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurumsal Kimlik G\u00f6rsel Unsurlar\u0131<\/h2>\n\n\n\n<p>Kurumsal kimlik, bir \u015firketin veya markan\u0131n tan\u0131t\u0131m\u0131n\u0131 yaparken kullan\u0131lan g\u00f6rsel unsurlar\u0131n b\u00fct\u00fcn\u00fcd\u00fcr. \u015eirketin d\u0131\u015f d\u00fcnyaya olan duru\u015funu, de\u011ferlerini ve ki\u015fili\u011fini yans\u0131tan bir ara\u00e7t\u0131r. Bu nedenle g\u00f6rsel unsurlar \u00f6zenle se\u00e7ilmeli ve tasarlanmal\u0131d\u0131r.<\/p>\n\n\n\n<p> G\u00f6rsel unsurlar \u015funlar\u0131 i\u00e7erebilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo: \u015eirketin en temel g\u00f6rsel unsuru olan logo, markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 sa\u011flar. Logo, \u015firketin ad\u0131n\u0131 veya sembol\u00fcn\u00fc i\u00e7erebilir ve genellikle t\u00fcm ileti\u015fim materyallerinde kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Renkler: Kurumsal kimlikte kullan\u0131lan renkler, markan\u0131n karakterini yans\u0131t\u0131r. Renklerin psikolojik etkileri ve anlamlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurularak se\u00e7ilmelidir.<\/li>\n\n\n\n<li>Tipografi: \u015eirketin kullanaca\u011f\u0131 yaz\u0131 tipleri ve fontlar da kurumsal kimli\u011fin bir par\u00e7as\u0131d\u0131r. Tipografi, markan\u0131n tarz\u0131n\u0131 ve duru\u015funu yans\u0131t\u0131r.<\/li>\n\n\n\n<li>G\u00f6rsel \u0130maj: \u015eirketin kullanaca\u011f\u0131 resimler, grafikler ve di\u011fer g\u00f6rseller de kurumsal kimlik g\u00f6rsel unsurlar\u0131 olarak \u00f6nemlidir. Bu g\u00f6rseller, markan\u0131n hedef kitlesiyle ileti\u015fim kurmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n\n\n\n<p>G\u00f6rsel unsurlar birlikte \u00e7al\u0131\u015fan herkesin markay\u0131 tutarl\u0131 bir \u015fekilde temsil etmesine yard\u0131mc\u0131 olur. Bu nedenle, \u015firketin \u00e7al\u0131\u015fanlar\u0131na g\u00f6rsel unsurlar\u0131n kullan\u0131m\u0131 konusunda e\u011fitim verilmesi \u00f6nemlidir. Ayn\u0131 zamanda g\u00f6rsel unsurlar\u0131n do\u011fru ve etkili bir \u015fekilde kullan\u0131lmas\u0131, markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131r\u0131r ve g\u00fcvenilirlik sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurumsal Kimlik Yaz\u0131l\u0131 Unsurlar\u0131<\/h2>\n\n\n\n<p>Bir \u015firketin logosu, kurumsal kimli\u011finin en belirgin ve tan\u0131nabilir unsurlar\u0131ndan biridir. Logo, \u015firketin hedef kitlesi ile etkile\u015fime giren her yerde kullan\u0131l\u0131r. Logonun tasar\u0131m\u0131, \u015firketin sekt\u00f6r\u00fcne uygun olmal\u0131, \u015firketin de\u011ferlerini ve misyonunu yans\u0131tmal\u0131 ve hedef kitlenin dikkatini \u00e7ekmelidir. Ayr\u0131ca, \u015firketin slogan\u0131 da bir kurumsal kimlik yaz\u0131l\u0131 unsuru olarak kullan\u0131l\u0131r. Slogan, \u015firketin m\u00fc\u015fterilere vermek istedi\u011fi mesaj\u0131 \u00f6zl\u00fc bir \u015fekilde ifade eder ve marka bilinirli\u011fini art\u0131r\u0131r.<\/p>\n\n\n\n<p>Bununla birlikte, yaz\u0131l\u0131 unsurlar yaln\u0131zca logo ve sloganla s\u0131n\u0131rl\u0131 de\u011fildir. \u015eirketin web sitesi, blog yaz\u0131lar\u0131, bro\u015f\u00fcrleri, tan\u0131t\u0131m materyalleri ve di\u011fer yaz\u0131l\u0131 ileti\u015fim ara\u00e7lar\u0131 da kurumsal kimlik yaz\u0131l\u0131 unsurlar\u0131d\u0131r. Bu unsurlar, \u015firketin hedef kitlesiyle ileti\u015fim kurarken kullan\u0131lan dil ve \u00fcslup taraf\u0131ndan da belirlenir. \u015eirketin de\u011ferleri ve k\u00fclt\u00fcr\u00fc de, yaz\u0131l\u0131 unsurlar\u0131n olu\u015fturulmas\u0131nda \u00f6nemli bir rol oynar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uygulama \u00d6rnekleri<\/h2>\n\n\n\n<p>Kurumsal kimlik bir kurulu\u015fun temsil etti\u011fi de\u011ferleri ve ki\u015fili\u011fi ifade eden \u00e7e\u015fitli bile\u015fenlerden olu\u015fur. Bir kurumun logosu ve grafik \u00f6\u011feleri, bu unsurlar\u0131n \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturur. Ayr\u0131ca, kurumun renkleri, tipografi stili ve reklam kampanyalar\u0131 da kurumsal kimlik unsurlar\u0131n\u0131 \u015fekillendirebilir. Bu unsurlar, markan\u0131n tan\u0131t\u0131m\u0131nda tutarl\u0131l\u0131k ve s\u00fcreklilik sa\u011flamak i\u00e7in dikkatlice d\u00fczenlenmelidir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir \u015firketin web sitesi, kimli\u011fini yans\u0131tan bir tasar\u0131ma ve i\u00e7eri\u011fe sahip olmal\u0131d\u0131r. \u015eirketin i\u015f k\u00e2\u011f\u0131tlar\u0131, bro\u015f\u00fcrleri ve di\u011fer bask\u0131 malzemeleri de kurumsal kimlik unsurlar\u0131n\u0131 ta\u015f\u0131mal\u0131 ve kurumu temsil etmelidir. Di\u011fer uygulama \u00f6rnekleri aras\u0131nda reklam kampanyalar\u0131, \u00fcr\u00fcn ambalajlar\u0131 ve kurumsal etkinlikler yer alabilir.<\/p>\n\n\n\n<p><strong>\u0130lgili i\u00e7erik:<\/strong> <a href=\"https:\/\/www.bodurmedya.com\/blog\/kurumsal-reklam-nedir-nasil-yapilir\/\">https:\/\/www.bodurmedya.com\/blog\/kurumsal-reklam-nedir-nasil-yapilir\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etkinli\u011fi De\u011ferlendirme<\/h2>\n\n\n\n<p>Bir \u015firketin kurumsal kimlik unsurlar\u0131n\u0131n etkili bir \u015fekilde uygulan\u0131p uygulanmad\u0131\u011f\u0131n\u0131, hedef kitle \u00fczerinde nas\u0131l bir etki yaratt\u0131\u011f\u0131n\u0131 ve markan\u0131n alg\u0131lanma d\u00fczeyini analiz etme s\u00fcrecidir. Bu de\u011ferlendirme a\u015famas\u0131, \u015firketin pazarlama stratejileri ve ileti\u015fim faaliyetleri a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n<p><strong>1. Kurumsal Kimlik Unsurunun De\u011ferlendirilmesi<\/strong><\/p>\n\n\n\n<p>Kurumsal kimlik unsurlar\u0131, \u015firketin g\u00f6rsel ve yaz\u0131l\u0131 \u00f6\u011felerini i\u00e7erir. Bunlar aras\u0131nda logo, renkler, tipografi, slogan, isim ve kurumsal yaz\u0131l\u0131 materyaller bulunur. De\u011ferlendirme e\u011ferlendirme s\u00fcrecinde, bu unsurlar\u0131n \u015firketin hedef kitlesi taraf\u0131ndan kolayl\u0131kla tan\u0131nabilir, hat\u0131rlanabilir ve anlaml\u0131 oldu\u011fu kontrol edilir.<\/p>\n\n\n\n<p><strong>2. Pazarlama \u0130leti\u015fimi De\u011ferlendirmesi<\/strong><\/p>\n\n\n\n<p>Etkilerin \u00f6l\u00e7\u00fclebilmesi i\u00e7in pazarlama ileti\u015fimi etkinlikleri g\u00f6zden ge\u00e7irilmelidir. Bu, reklam kampanyalar\u0131, dijital pazarlama faaliyetleri, sosyal medya stratejileri, bas\u0131n b\u00fcltenleri ve di\u011fer ileti\u015fim ara\u00e7lar\u0131n\u0131n incelenmesini i\u00e7erir. \u0130leti\u015fim faaliyetlerinin kurumsal kimlik unsurlar\u0131yla uyumlu ve tutarl\u0131 oldu\u011fu durumlar pozitif de\u011ferlendirme sonu\u00e7lar\u0131na yol a\u00e7ar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurumsal Kimlik G\u00fcncelleme Y\u00f6ntemleri<\/h2>\n\n\n\n<p>\u015eirketlere mevcut kimliklerini revize etme ve yenileme f\u0131rsat\u0131 sunan baz\u0131 y\u00f6ntemler vard\u0131r. Bu y\u00f6ntemler, marka imaj\u0131n\u0131 g\u00fcncellemek, hedef kitlenin beklentilerini kar\u015f\u0131lamak ve rekabet avantaj\u0131 elde etmek i\u00e7in kullan\u0131l\u0131r. G\u00fcncelleme y\u00f6ntemlerinden biri, logo ve renk \u015femas\u0131n\u0131n de\u011fi\u015ftirilmesidir. Belirli bir s\u00fcre boyunca kullan\u0131lan logo ve renkler, t\u00fcketici zihninde firmay\u0131 temsil etti\u011fi i\u00e7in marka alg\u0131s\u0131n\u0131 etkileyebilir. Bu nedenle, zaman zaman logo ve renklerde de\u011fi\u015fiklik yapmak, markan\u0131n g\u00fcncel kalmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<p>Di\u011fer bir g\u00fcncelleme y\u00f6ntemi materyallerin revizyonudur. Bro\u015f\u00fcrler, el ilanlar\u0131 veya di\u011fer pazarlama malzemeleri, firman\u0131n imaj\u0131n\u0131 projeksiyon olarak ta\u015f\u0131r. Bu y\u00f6ntem, \u015firketin misyonunu ve de\u011ferlerini daha iyi yans\u0131tan ve hedef kitlenin dikkatini \u00e7eken materyallerin haz\u0131rlanmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<p>Bir di\u011fer y\u00f6ntem ise web sitesi tasar\u0131m\u0131n\u0131n yenilenmesidir. Bir \u015firketin web sitesi, kurumu yans\u0131tan \u00f6nemli bir unsurdur. G\u00fcn\u00fcm\u00fczde dijital varl\u0131\u011f\u0131n \u00f6nemi artt\u0131\u011f\u0131 i\u00e7in web sitesi tasar\u0131m\u0131 marka imaj\u0131n\u0131 etkileyebilir. Bu nedenle, web sitesinin d\u00fczenli olarak g\u00fcncellenmesi ve tasar\u0131m\u0131n yenilenmesi, markan\u0131n g\u00fcncel ve modern bir g\u00f6r\u00fcn\u00fcm sergilemesini sa\u011flayabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal kimlik, bir \u015firketin veya bir markan\u0131n kendine \u00f6zg\u00fc kimli\u011fini olu\u015fturan t\u00fcm unsurlar\u0131n b\u00fct\u00fcn\u00fcd\u00fcr. Bir anlamda, \u015firketin ki\u015fili\u011fi, imaj\u0131 ve<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.bodurmedya.com\/blog\/kurumsal-kimlik-nedir\/\" class=\"link\">Devam\u0131n\u0131 Oku&#8230; <i class=\"fa fa-angle-right\"><\/i><span class=\"screen-reader-text\"> &#8220;Kurumsal Kimlik Nedir?&#8221;<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[141],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-dijital-pazarlama","category-marka-kreatif-hizmetleri","tag-kurumsal-kimlik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kurumsal Kimlik Nedir? - Bodur Medya<\/title>\n<meta name=\"description\" content=\"kurumsal kimlik nedir, stratejisi, analizi, logo, kurumsal kimlik g\u00fcncelleme y\u00f6ntemleri, de\u011ferlendirme, uygulama\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bodurmedya.com\/blog\/kurumsal-kimlik-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kurumsal Kimlik Nedir? 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