{"id":401,"date":"2024-02-23T17:58:34","date_gmt":"2024-02-23T14:58:34","guid":{"rendered":"https:\/\/www.bodurmedya.com\/blog\/?p=401"},"modified":"2024-05-01T17:52:54","modified_gmt":"2024-05-01T14:52:54","slug":"ppc-nedir","status":"publish","type":"post","link":"https:\/\/www.bodurmedya.com\/blog\/ppc-nedir\/","title":{"rendered":"PPC Nedir ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PPC, i\u015fletmelerin hedef kitlelerine ula\u015fmalar\u0131n\u0131 sa\u011flayan ve en \u00f6nemli pazarlama kanallar\u0131ndan birisidir. Dijital ortamda yeni varl\u0131k g\u00f6steren bir i\u015fletme sahibiyseniz PPC reklamlar\u0131 sizin i\u00e7in daha \u00f6nemlidir. PPC Reklamlar\u0131 daha h\u0131zl\u0131 aksiyon alman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PPC Nedir ? (Pay Per Click) <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PPC: Pay Per Click : T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 t\u0131klama ba\u015f\u0131na \u00f6deme anlam\u0131na gelen reklam veren i\u015fletmelerin \u00e7e\u015fitli mecralarda g\u00f6sterdikleri reklamlar\u0131n kullan\u0131c\u0131lar taraf\u0131ndan k\u0131lland\u0131\u011f\u0131nda olu\u015fan maliyettir. Reklamlar\u0131n\u0131n temelinde <strong>t\u0131klama ba\u015f\u0131 maliyet<\/strong> bulunur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/2.png\" alt=\"PPC nedir\" class=\"wp-image-403\" style=\"width:839px;height:auto\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/2.png 720w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/2-300x200.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/2-360x240.png 360w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PPC Kavram\u0131 reklamc\u0131l\u0131k modelini sadece CPC reklmalar\u0131 ile s\u0131n\u0131rland\u0131rmak do\u011fru de\u011fildir. Bu Kavram\u0131 daha geni\u015f bir kavram olarak adland\u0131rabiliriz. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PPC Reklamlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r ? <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6demeli reklamc\u0131l\u0131k farkl\u0131 platformlar\u0131 i\u00e7ine alan geni\u015f bir kavramd\u0131r. \u00d6nemli alanlar aras\u0131nda arama motoru reklamc\u0131l\u0131\u011f\u0131 ve sosyal medya reklamc\u0131l\u0131\u011f\u0131n\u0131 ele alabiliriz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6demeli reklamc\u0131l\u0131kta 3 temel etken vard\u0131r. Bunlar ; reklam verenler, reklam yay\u0131n a\u011f\u0131  ve yay\u0131nc\u0131lar olarak 3&#8217;e ayr\u0131l\u0131r. Reklam verenler se\u00e7ti\u011fi a\u011fda yani &#8220;Google Ads, Instagram Reklamlar\u0131&#8221; gibi a\u011flarda hedeflemeler yapar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/3.png\" alt=\"PPC nedir, ppc reklamlar\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r\" class=\"wp-image-404\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/3.png 720w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/3-300x200.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/3-360x240.png 360w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PPC Kampanyalar\u0131 Nas\u0131l Y\u00f6netilir ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google ads ile PPC pazarlamas\u0131 yap\u0131l\u0131r.G\u00fcn\u00fcm\u00fczde en \u00e7ok kullan\u0131lan aramo motorlar\u0131ndan birisi olan google b\u00fcy\u00fck miktarda trafik almaktad\u0131r. Buda i\u015fletmelerin google&#8217;da varl\u0131k g\u00f6stermeleri gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fletmeler PPC reklam modellerini <strong>Google Ads<\/strong> ve farkl\u0131 ara\u00e7lardan yapabilmektedir. Bunlardan baz\u0131lar\u0131 ;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong><\/li>\n\n\n\n<li><strong>Facebook PPC <\/strong><\/li>\n\n\n\n<li><strong>Instagram PPC<\/strong><\/li>\n\n\n\n<li><strong>Microsoft Advertising<\/strong><br><br><strong>\u0130lgili i\u00e7erikler: <\/strong><br><br><a href=\"https:\/\/www.bodurmedya.com\/blog\/google-adsense-nedir\/\"><strong>https:\/\/www.bodurmedya.com\/blog\/google-adsense-nedir\/<\/strong><\/a><br><br><a href=\"https:\/\/www.bodurmedya.com\/blog\/medya-pazarlama-nedir\/\"><strong>https:\/\/www.bodurmedya.com\/blog\/medya-pazarlama-nedir\/<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PPC Modelinde Anahtar Kelime \u00d6nemi Nedir ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anahtar kelimelerin se\u00e7imi<\/strong>, t\u0131klama ba\u015f\u0131na maliyet modelinde ba\u015far\u0131n\u0131n temel belirleyicisidir. \u0130\u015fletmelerin do\u011fru anahtar kelime ara\u015ft\u0131r\u0131lmas\u0131 yap\u0131lmas\u0131 do\u011fru analizlerle se\u00e7imlerini yapmalar\u0131 gerekmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/4.png\" alt=\"ppc nedir\" class=\"wp-image-405\" style=\"width:839px;height:auto\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/4.png 720w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/4-300x200.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/4-360x240.png 360w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PPC Reklam Metinlerini Nas\u0131l Optimize Ederiz ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam veren i\u015fletmelerin ve reklamc\u0131lar\u0131n en \u00e7ok bilmek istedikleri konu PPC Reklam metinlerini nas\u0131l optimize ederiz ? sorusudur. Reklam metni olu\u015ftururken dikkat edilmesi gereken hususlardan baz\u0131lar\u0131 ; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ba\u015fl\u0131k Se\u00e7imi<\/strong><\/li>\n\n\n\n<li><strong>Metin <\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ba\u015fl\u0131k Se\u00e7imi<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015fl\u0131k se\u00e7imi kullan\u0131c\u0131lar\u0131n bir reklama t\u0131klamadan \u00f6nce g\u00f6rd\u00fckleri ilk unsurdur. PPC reklam ba\u015fl\u0131\u011f\u0131 olu\u015ftururken dikkat edilmesi gereken hususlar ; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u0131sa, \u00f6z ve ilgili anahtar kelimelerden olu\u015fmal\u0131d\u0131r.<\/li>\n\n\n\n<li>\u015eok edici ve iddial\u0131 kelimeler kullan\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Okuyanlarda tepki olu\u015fturulmas\u0131 ama\u00e7lanmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Reklam\u0131n ana mesaj\u0131n\u0131n ba\u015fl\u0131kta kullan\u0131lmas\u0131na itina g\u00f6sterilmelidir.<\/li>\n\n\n\n<li>Teklifler , indirimler gibi promosyonlar en \u00fcstte belirtilmelidir ki kullan\u0131c\u0131lar\u0131n ilgisini \u00e7eksin.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Metin Olu\u015fturulmas\u0131<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam i\u00e7eri\u011fi ile ilgili metin, video , g\u00f6rsel veya bunlar\u0131n i\u00e7erisinde olaca\u011f\u0131 bir yaz\u0131 kullan\u0131lmal\u0131d\u0131r. Genellikle g\u00f6rsel ve i\u00e7erik sadece metin reklamlar\u0131nda \u00e7ok daha iyi etkile\u015fim getirmektedir. Reklam metni olu\u015ftururken dikkat edilmesi gereken hususlardan baz\u0131lar\u0131 ; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metinler anla\u015f\u0131l\u0131r ve \u00e7ok uzun olmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Okunmas\u0131 kolay g\u00fczel bir yaz\u0131 tipi kullan\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Uzun c\u00fcmlelerden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Markaya dair logo slogan gibi kavramlar unutulmamal\u0131d\u0131r.<\/li>\n\n\n\n<li>G\u00f6rsel veya video kullan\u0131lacak ise kaliteli i\u00e7erikler kullan\u0131lmas\u0131na \u00f6zen g\u00f6sterilmelidir.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/5.png\" alt=\"PPC reklam metinlerini nas\u0131l optimize ederiz\" class=\"wp-image-406\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/5.png 720w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/5-300x200.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/5-360x240.png 360w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC (Cost Per Click) T\u0131klama Ba\u015f\u0131na \u00d6deme<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital pazarlama ve reklamc\u0131l\u0131k d\u00fcnyas\u0131nda yer alan CPC , t\u0131klama ba\u015f\u0131na maliyet anlam\u0131na gelir. Cost Per Click&#8217;in k\u0131saltmas\u0131d\u0131r. Online reklam kapmanyalar\u0131nda kullan\u0131lan CPC reklam modeli , reklamverenin \u00f6deme yapmas\u0131 gereken \u00fccreti belirlerken reklam t\u0131klama say\u0131s\u0131n\u0131 ele alan bir y\u00f6ntemdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPC belirlenmesi temelde reklamverenin belirledi\u011fi hedef anahtar kelimeler i\u00e7in teklif vermesi reklamlar\u0131n\u0131n g\u00f6r\u00fcnt\u00fclendi\u011fi ya da t\u0131kland\u0131\u011f\u0131 her bir durumda ne kadar \u00f6deme yapmay\u0131 kabul etti\u011fini belirlemesi ile ilgili bir s\u00fcre\u00e7tir. B\u00fct\u00e7e y\u00f6netimi konusunda CPC en \u00f6nemli konulardan biridir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC Nas\u0131l Hesaplan\u0131r ? <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CPC  reklam i\u00e7in harcanan toplam tutar , toplam t\u0131klama say\u0131s\u0131na b\u00f6l\u00fcnerek t\u0131klama ba\u015f\u0131na maliyet miktar\u0131 belirlenir. De\u011ferinin m\u00fcmk\u00fcn oldu\u011funca minimum miktarda tutulmas\u0131 b\u00fct\u00e7e y\u00f6netimi i\u00e7in \u00f6nemlidir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Maliyet=CPC(T\u0131klama Ba\u015f\u0131 Maliyet) x T\u0131klama Say\u0131s\u0131<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Bu form\u00fcl\u00fc kullanarak hesaplama yapabilirsiniz. CPC maliyeti art\u0131ran en \u00f6nemli etkenlerden biridir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC Nas\u0131l D\u00fc\u015f\u00fcr\u00fcl\u00fcr ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam T\u0131klamalar\u0131 i\u00e7in harcanan \u00fccretlerin d\u00fc\u015f\u00fck tutma yoluyla ziyaret\u00e7i ve gelen trafi\u011fin art\u0131r\u0131lmas\u0131 hedeflenir. D\u00fc\u015f\u00fck maliyetlerde reklam \u00e7\u0131kman\u0131n korunmas\u0131 ve \u00fcst s\u0131ralarda \u00e7\u0131k\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Kalite skorunu etkileyen fakt\u00f6rler genellikle \u015funlard\u0131r ; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0131klama Oran\u0131 <\/strong><\/li>\n\n\n\n<li><strong>Reklam Alaka D\u00fczeyi<\/strong><\/li>\n\n\n\n<li><strong>Landing Page<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u0131klama Oran\u0131<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam\u0131n, arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcld\u00fc\u011f\u00fc zaman ve hangi s\u0131kl\u0131kta t\u0131kland\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reklam Alaka D\u00fczeyi <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam Metni teklif verilen anahtar kelimeleri i\u00e7erdi\u011finde daha y\u00fcksek t\u0131klama oranlar\u0131na ve kalite puanlar\u0131na sahip olabilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Landing Page<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Anahtar kelimelerle ve ilgili olmas\u0131 ziyaret\u00e7ilerin arad\u0131klar\u0131n\u0131 \u00e7ok daha kolay bir bi\u00e7imde bulmas\u0131n\u0131 ve i\u015flemlerini yapmas\u0131n\u0131 sa\u011flar. Kalite skoru art\u0131r\u0131larak CPC d\u00fc\u015f\u00fcr\u00fclebilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/6.png\" alt=\"PPC nedir\" class=\"wp-image-407\" style=\"width:841px;height:auto\" srcset=\"https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/6.png 720w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/6-300x200.png 300w, https:\/\/www.bodurmedya.com\/blog\/wp-content\/uploads\/2024\/02\/6-360x240.png 360w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PPC ve CPC Farklar\u0131 Nelerdir ? <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PPC , t\u0131klama ba\u015f\u0131na \u00f6deme anlam\u0131na gelen bir kelimedir. Genellikle CPC ile birbirlerinin yerine kullan\u0131lan kavramlard\u0131r.\u0130\u015fletmelerin hedef kitlesine eri\u015fmesini sa\u011flayan \u00f6nemli unsurlardan birisidir.\u00d6zellikle dijital ortam&#8217;da yeni faaliyet g\u00f6steren i\u015fletmeler i\u00e7in PPC reklam modeli \u00e7ok \u00f6nemlidir.<br>PPC bir  pazarlama yakla\u015f\u0131m\u0131yken CPC ise performans metri\u011fidir. PPC kampanyalar\u0131n\u0131n performans\u0131 CPC ile \u00f6l\u00e7\u00fcl\u00fcr ve t\u0131klamalar\u0131n ne kadar&#8217;\u0131 sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc ile belirlenir.<br><br><strong>\u0130lgili i\u00e7erik : <\/strong><br><br><a href=\"https:\/\/www.bodurmedya.com\/blog\/satis-stratejisi-nedir-nasil-olusturulur\/\"><strong>https:\/\/www.bodurmedya.com\/blog\/satis-stratejisi-nedir-nasil-olusturulur\/<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC Optimize Etmek<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maliyetlerinin optimize edilmesi i\u00e7in uygulanabilecek \u00e7e\u015fitli stratejiler bulunmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPC optimizasyonu kapsam\u0131nda reklamlar\u0131n performans\u0131n\u0131 art\u0131rmak i\u00e7in \u00f6ncelikle anahtar kelimelerin d\u00fczenli olarak kontrol edilmesi ve performanslar\u0131na g\u00f6re d\u00fczenlemeler yap\u0131lmas\u0131 gerekir. D\u00fc\u015f\u00fck trafik ve performans g\u00f6steren anahtar kelimeler gerekirse kald\u0131r\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farkl\u0131 bir y\u00f6ntem ise hedefleme se\u00e7eneklerini do\u011fru d\u00fczenlemektir. Konum optimizasyonu, cihaz hedeflemesi gibi se\u00e7eneklerin optimize edilmesi, ayn\u0131 zamanda haz\u0131rlanan ilgi alanlar\u0131 g\u00f6zden ge\u00e7irilmesi gerekti\u011fini&#8217;de unutmayal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CTA Nedir ? <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CTA , kitlenizin t\u0131klama , sat\u0131n almaya te\u015fvik etti\u011fi ad\u0131md\u0131r. Bu nedenle ger\u00e7ekten i\u015fe yarayan CTA&#8217;lar olu\u015fturmak \u00f6nemlidir. Ba\u015far\u0131l\u0131 bir CTA olu\u015ftururken dikkat edilmesi gereken hususlar ; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> G\u00fc\u00e7l\u00fc fiillere yer verilmelidir.<\/li>\n\n\n\n<li>CTA Butonu net g\u00f6r\u00fcnen bir alana koyulmal\u0131d\u0131r.<\/li>\n\n\n\n<li>CTA butonunun tasar\u0131m\u0131 kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekmelidir.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lara s\u0131n\u0131rl\u0131 s\u00fcre , f\u0131rsat , kampanya gibi taktiklerle yap\u0131lmal\u0131d\u0131r.<br><br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital ortamda yeni varl\u0131k g\u00f6steren bir i\u015fletme sahibiyseniz PPC reklamlar\u0131 sizin i\u00e7in daha \u00f6nemlidir. PPC Reklamlar\u0131 daha h\u0131zl\u0131 aksiyon alman\u0131za yard\u0131mc\u0131 olur.<\/p>\n","protected":false},"author":1,"featured_media":402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[168,222,223,219,48,220,221,217,218,224,225],"class_list":["post-401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-reklam-danismanligi","tag-cpc","tag-cpc-hesaplama","tag-cta","tag-facebook-ppc","tag-google-ads","tag-instagram-ppc","tag-microsoft-advertising","tag-ppc","tag-ppc-reklamlari","tag-reklam-alaka-duzeyi","tag-tiklama-orani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPC Nedir ? - Bodur Medya<\/title>\n<meta name=\"description\" content=\"PPC, i\u015fletmelerin hedef kitlelerine ula\u015fmalar\u0131n\u0131 sa\u011flayan ve en \u00f6nemli pazarlama kanallar\u0131ndan birisidir. 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